ITK WORKS

PORSCHE TAYCAN

3D Anamorphic Billboard Campaign / Times Square, Penn Station NYC, Moxy LA 


Blending Porsche’s iconic legacy with a futuristic, dreamlike aesthetic, this campaign reimagined the Taycan in a world where form truly follows fantasy. Inspired by artist Bloo Woods, and brought to life through collaboration with an incredible team, the final experience hit larger-than-life 3D screens across NYC and LA.


Time Square, NYC

Penn Station, NYC

Moxy, LA

BEHIND THE SCENE

To ground the illusion, the building was modeled as part of the content from the start. A curtain reveal transitioned into the dreamscape, creating a quick yet smooth shift that felt both seamless and surprising to passersby.

IN DEVELOPMENT

Early concept exploration involved testing different spatial ideas and visual moments to maximize the potential of the 3D anamorphic space.


CREDITS

Client: Porsche

Lead Designer: Bloo Woods

CG: I Ting Kao, Joe Lawrence