Promotion Design & Animation / The Seaport, NYC

For The Seaport’s next chapter, we helped bring its digital identity to life with a bold take on the “3.0” mark. Inspired by the fusion of history and Web3, we explored animated treatments that felt both tech-forward and adaptable—designed to live seamlessly across print, web, and motion.

Explored a range of visual styles for the 3.0 symbol—balancing futuristic cues with brand versatility. Below are selected stills from the early design phase.