3D Anamorphic Billboard Campaign – Silvercast, Time Square, NYC

To support LEGO’s global Play is Your Superpower campaign, we collaborated with Rapport’s Impact X team to design a lively, Lego-fied takeover in the heart of Times Square. The playful crosswalk billboard invited New Yorkers and tourists alike to pause, smile, and rediscover the joy of play.

One of the most exciting parts of the project was building a believable world entirely from real LEGO components. Every digital piece was modeled based on actual bricks and assembled just as they would be in real life—bringing authenticity to the playful concept. A true dream project: building with LEGO, but on the job.