Social Media Content

In collaboration with Dentsu and Subway, we created bold, eye-catching illusion videos for the nationwide launch of Subway’s summer snack hit: Dippers. These bite-sized wraps—filled with chicken, cheese, and pepperoni—were made to be dipped, and the campaign was made to stand out. Designed for high-impact social moments, the visuals brought the Dippers to life in playful, oversized ways across NYC and Instagram feeds alike.

We produced two standout Dippers takeovers in NYC: a massive sauce wave sweeping through Midtown streets and an iconic fountain filled with Subway’s honey mustard sauce. The playful visuals were designed to grab attention and spark curiosity, making people pause and wonder if these fun stunts were actually happening in the city.