3D Anamorphic Billboard Campaign – Outfront, Penn Station, NYC

A dynamic 3D anamorphic animation created for the launch of Coca-Cola Dreamworld, transforming Penn Station into a surreal dreamscape. The billboard revealed a building façade peeling open to unveil a whimsical, otherworldly environment, culminating in the Coca-Cola bottle breaking the frame and reaching toward viewers. Designed to blur the line between imagination and reality in a bold, immersive moment.

To ground the illusion, the building was modeled as part of the content from the start. A curtain reveal transitioned into the dreamscape, creating a quick yet smooth shift that felt both seamless and surprising to passersby.